Superbutler Joins The Garage Accelerator

Entering new markets is never easy, especially after launching in the world's two biggest cities, London and New York. But when you are building AI for the hospitality sector, the barriers go beyond borders—they are built on trust, tradition, and timing. Saudi Arabia, one of the most promising yet highly regulated hospitality markets in the world, has long been a challenge for startups to break into.

That’s exactly why this moment means so much to us.

A Strategic Leap Into the Future of Hospitality

Superbutler.ai™ has been officially selected for Cohort 8 of The Garage | الكــراج Accelerator , a flagship program backed by the Ministry of Communications and Information Technology (MCIT) in Saudi Arabia. It’s more than an accelerator win—it's a strategic leap into the heart of innovation in the Gulf Council Countries, and a bold validation of our mission to make concierge services smarter, faster, and more human.

Saudi Arabia has been reshaping its future through Vision 2030 , with the goal of welcoming over 100 million tourists annually and becoming a global leader in hospitality.

Superbutler.ai™ is now a part of this transformation, helping hotels digitise operations, enhance guest experiences, and integrate seamlessly with PMS/POS systems. But most importantly, we are doing it with cultural relevance, on-the-ground insight, and deep respect for the way business is done in the region.

More Than a Residency: A Real-World Lab for Growth

Over the next three months, we will be based in Riyadh , not just to observe or network, but to build. With mentorship from regional experts and direct engagement with government and tourism stakeholders, this is the opportunity to create meaningful change, by building technology that serves purpose, drives impact, and meets the region where it is.

The future of concierge is no longer a concept—it's real, it's here, and yes, it speaks Arabic.